An exciting, interesting, funny, enjoyable few hours of reading and escapism can be just as enticing to the right reader. This is your book! As I mentioned above, a no-brainer offer doesn’t mean your book has to be Free or $0.99, although this definitely helps with sales volume. At the time of writing this guide, you are able to show your Facebook Ads on the: You also set the Placements for your Facebook Ads at the Ad Set level where your Facebook Ads are shown within the Facebook ecosystem. Once your Facebook Ads have run for a few days and collected some data, then you can start optimizing your Campaigns based on that data. Instead, as we’ll cover later in this guide, you need to put a lot of trust into Facebook as they have an even better idea of who your target audience is and where to find them dare I say it, even more of an idea than you, which is pretty scary! Throttling the Facebook Ads algorithm as much as the example above is going to limit the reach, performance and results of your Facebook Ads by a significant amount. You could potentially target them! However, I’m not saying you should! Despite how ridiculous the above targeting example may sound, this level of granularity is entirely possible with Facebook Ads and it should give you a good idea of how much data Facebook has on its users. There is a lot of debate in Facebook Ads circles about CBO! Personally, I find CBO delivers better results, cheaper results and, when turned on, requires less time to manage and optimize my Facebook Ads Campaigns, which is why I always recommend using it in most scenarios.īut we’ll cover CBO in more detail later on when we start building your first Facebook Ads Campaign.įor now though, let’s move onto Level 2 of the Facebook Ads structure. The final decision you must make at the Campaign level is whether to turn ON something known as Campaign Budget Optimization, CBO for short. To achieve this, Facebook will look for pockets of people within your Target Audience (which we’re moving onto next) who have clicked on Facebook Ads in the past, as they are highly likely to click on your Facebook Ads too as long as your target audience is relevant to your books, and your Ad itself resonates with your target audience. This will let Facebook know you want as much Traffic (clicks) to your book product page as possible for the lowest cost. When advertising your books on the likes of Amazon, Kobo, Barnes & Noble, etc, I always recommend using the Traffic objective. If you can find just 2-3 hours per week, you can have one or more Facebook Ads Campaigns profitably bubbling along in the background. Refining, more commonly known in advertising and marketing circles as optimization, is not something that requires a huge time investment. They take time they take persistence they take testing and they take money to refine. However, there is a caveat that comes with this…įacebook Ads isn’t a get rich quick scheme of any kind, that some shady characters online claim they are. Can they really be as powerful as many marketers claim them to be? So allow me to make the case for why Facebook Ads are worth your time, energy, resources and money. What you may be completely unfamiliar with, however, is the Facebook Ads Manager – the interface in which advertisers use to build, launch and manage Facebook Ads Campaigns.Īnd that is what we are going to focus on in this guide.īefore we dive into the nuts and bolts of running Facebook Ads as an author, you may still be on the fence and not fully committed to diving into Facebook Ads, or comfortable handing over some of your hard earned money to Mr Zuckerberg (CEO and Co-Founder of Facebook).
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